Logo
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Primary Wordmark — On Black
Primary Wordmark — On Light- Use the white wordmark on dark and coloured backgrounds
- Use the black wordmark on white or light grey (#EBEBEB) surfaces
- Never stretch, rotate, recolour, or add effects to the logo
- Maintain clear space equal to the cap-height of the "M" on all sides
Typeface
Inter — Primary
The Web3 Powerhouse. Unlocking growth.
Aa Bb Cc Dd Ee Ff Gg Hh Ii Jj Kk Ll Mm Nn Oo Pp Qq Rr Ss Tt Uu Vv Ww Xx Yy Zz 0123456789
Display / 56px
Aa
Inter Light 300
Heading / 28px
Aa
Inter Regular 400
Body / 16px
Growth hacking and advisory for busy founders.
Inter Regular 400
Caption / 12px
Supporting text and supplemental copy.
Inter Regular 400
Inter — Labels / UI Tags / Code
Aa Bb Cc Dd Ee Ff Gg Hh Ii Jj Kk Ll Mm Nn Oo Pp Qq Rr Ss Tt Uu Vv Ww Xx Yy Zz 0123456789 #$%@
- Inter is available free via Google Fonts — fonts.google.com
- Use letter-spacing 0.1em and uppercase for labels and UI tags
- Minimum body text size is 14px at regular weight
Colors
Primary
Black
#000000
Page backgrounds, primary text
Light Grey
#EBEBEB
Light surfaces, logo on light
White
#FFFFFF
Page backgrounds, cards
Masterblox Purple
#6C5ECC
Primary accent, CTAs
Secondary
Terracotta
#C17D5B
Secondary accent, warmth
Dark Surface
#1A1A1A
Elevated dark surfaces
Purple Tints
Terracotta Tints
Symbol & Mark
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Symbol — White
Symbol — Black
Round — Purple
Round — Dark- Use the round mark for profile pictures, app icons, and favicons
- The symbol can be used when the wordmark appears nearby in context
- Minimum size: 24×24px for the symbol, 48×48px for the round mark
- Never use the symbol alone as the sole brand identifier